COVERING THE COLORADO EXPERIENCE
At Thirst Colorado, we are dedicated to delivering the quintessential Colorado experience. We passionately celebrate the connection between our distinct lifestyles and the dedication of our state’s craft artisans. Through immersive storytelling and a commitment to authenticity, we aim to cultivate a vibrant community that embraces the spirit of Colorado, guiding people to destinations, events and experiences that deepen their appreciation of our state.
Our Audience
Our readership is made up of active Coloradans who support quality experiences, whether it be a concert with food and drinks to follow, or a ski weekend in the high country. Your consumers are found at activations statewide that are spotlighted in Thirst Colorado editorial and advertising.
Our reach
96,000 readers per issue
12,000 web visitor per month
22,000 email subscribers
7,000 social media followers
Our demographics
76 percent between the ages of 21 and 54
52 percent female, 48 percent male
53 percent earn more than $125,000
82 percent have at least a college degree
Statistics independently verified by the Circulation Verification Council
Our partners
Thirst Colorado collaborates closely with advertisers to craft engaging, targeted campaigns that resonate with our audience. Their success is crucial, as it directly impacts our revenue, growth, and ability to deliver high-quality content to our readers.
“We have loved partnering with Thirst Colorado to get the word out about our Colorado-made custom snowboards! They’ve been instrumental in promoting our product to outdoor-enthusiasts and craft-goods aficionados alike.”
— Daniel Ekker, Affinity Snowboard Company
WHAT’S ON TAP
Spring 2025
(MARCH-APRIL-MAY)
Destinations Colorado Springs, Gilpin County
Music and other festivals
Arts/Characters/Prime Pairings
Summer 2025
(JUNE-JULY-AUGUST)
Festival season is rocking
Performing/visual arts
Summer Fun in the high country (destinations)
Charitably Crafted/Music/Cannabis/Prime Pairings
Fall 2025
(SEPTEMBER-OCTOBER-NOVEMBER)
Colorado Wine
Exploring Durango / Western Slope
Fall in the High Country
Charitably Crafted/Music/Cannabis/Prime Pairings
Winter 2025-2026
(DECEMBER-JANUARY-FEBRUARY)
Colorado Spirits, Beer
Gearing up for Winter
Holiday Happenings
Charitably Crafted/Music/Characters/Prime Pairings
Content subject to change, and much more content is included in every issue.
“Thirst Colorado is not only an amazing lifestyle magazine, but the staff behind it makes it even better. Working with Thirst has been one of the most welcoming experiences I have had since moving to Colorado. The compassion, heart and dedication I have seen is inspiring. The Alzheimer’s Association cannot thank them enough for the generosity they have shown!”
— Rebecca Engle, Development Coordinator, Alzheimer’s Association, Colorado Chapter
Why Print Advertising Works
Year after year, magazines consistently score higher than television and the internet on key engagement attributes. Not only do readers find the content more trustworthy, inspiring, and life-enhancing, their engagement with ads is significantly stronger.
82 percent of consumers trust print ads the most when making a purchase.
— Harvard Business Review
77 percent of consumers say print ads drive higher ad recall
— FinancesOnline.con
Almost 80 percent of consumers act on print advertisements immediately compared to 45 percent who act on digital advertisements right away.
— Financesonline.com
92 percent of 18-23-year-olds find it easier to read printed content than digital.
— Vista Corporate Solutions
Print ADVERTISING Opportunities
Display Ads
Reach new customers and stay connected with existing ones. Display advertising keeps your brand, message and value proposition in front of your target consumers. Branding is most effective with repetition and consistency.
Event Ads
Showcase your events and festivals in our comprehensive calendar that keeps active Coloradans in the know.
Digital Advertising opportunities
Reach thousands of weekly readers with dynamic display advertising on our website and newsletters. Banner advertising at ThirstColorado.com is prominently displayed on our homepage and each story page. The site includes every story in our print edition, plus more content about Colorado lifestyles, arts, libations, food and more. And all our content is free and publicly available, with no paywalls.
Our engaging and informative newsletter reaches thousands of opt-in subscribers and has an industry-leading open rate. Add a banner to the regular weekly newsletter or hone your message in a dedicated e-blast.
“Exposing the Edgewater Music Festival to Thirst Colorado readers helped us find the perfect audience for our festival. They appreciate great music, great beer and giving back to their community. And the people at Thirst are great to work with.”
— Ranger Miller, President, Edgewater Music Festival
Advertising Specifications
Thirst provides a comprehensive marketing mix to an engaged and targeted audience.
THIRST COLORADO MAGAZINE
We offer an effective and targeted product that is delivered to craft and outdoor enthusiasts across Colorado. Read by highly motivated and interested consumers, Thirst delivers your audience in an engaging fashion.
THIRSTCOLORADO.COM
We are the online source for Colorado news and events, with up-to-date information for readers on the go, at home, or on any device.
Ad Space Size & Dimensions
Banner ......970 pixels wide x 120 pixels high
THIRST COLORADO NEWSLETTER
Our weekly newsletter to subscribers and industry professionals features the most recent craft news and publication highlights. Coloradans want the latest scoop on festivals, news and updates from their favorite resorts, restaurants and venues. Get your message to these opt-in enthusiasts.
Ad Space Size & Dimensions
Banner......560 pixels wide x 120 pixels high, 200ppi
For rates and additional information, please contact your sales representative or sales@thirstcolorado.com
Distribution
Our reach
• Our statewide distribution aligns with Colorado’s population
• More than 650 rack locations, and growing
• Presence at targeted, high-profile events and festivals
• Distributed at select eateries, retailers, craft libations purveyors, travel centers and other experience-oriented businesses statewide.